5 ways you can benefit from bulk SMS marketing
Monday 9th November 2009 at 11:37 pm

Bulk SMS text messaging is a rapidly expanding method of marketing. It's both affordable and easy to get started. There are loads of benefits to be gained by delivering your message direct to the pockets of your recipients.

This article outlines 5 of the key benefits you can start enjoying quickly and easily by incorporating SMS marketing into your campaign.


1. It adds a personal touch.

Most people take their mobile phone everywhere with them - they use text messages to communicate with their family and friends, making it a very personal method of communication. Communicating in the same way as their family or friends increases the level of trust in you and your message.


2. The target audience is massive.

A November 08 report by Ofcom showed that there are on average 121 mobile phones for every 100 people in the UK. It also found that on average each user sends 972 SMS messages annually.


3. You can enjoy unrivalled viewing rates.

SMS messages aren't subject to spam filters and they have to read the message before they can delete it. People tend to read every message they receive as oppose to a leaflet that may be thrown away or an email deleted.


4. Your message is delivered immediately.

Emails are instantly delivered, but the recipient may only check their inbox once daily, some even less. Text messages are delivered direct to the recipients' pockets and their phones ring or vibrate - commanding their immediate attention. This is particularly effective if you're advertising an limited time offer or imminent event.


5. It's easy to get started.

One reason many people aren't using SMS marketing already is because they don't know where to start. It seems complicated and that puts them off. Actually, it's really simple to get started. All you need is a list of numbers and a platform to send messages from.


At Olio we have a highly scalable bulk SMS platform that makes it simple and affordable to start sending SMS messages today. We could even integrate the technology into your current website or customer database. Get in touch today if you'd like to take advantage of SMS marketing to promote your business.